On why it took a firang to start FabIndia/ OR Why India still can’t chart its own modernity

Exhibit 1a. Girl wearing a chuda, off for clubbing late at night This is one of those simplistic visual tropes one might expect in any ‘tradition meets modernity’ narrative. In one of the automobile brand ads, I believe there is one such shot too. (the brand champions the insight about modernity being tempered by the […]

Read More On why it took a firang to start FabIndia/ OR Why India still can’t chart its own modernity