<Cryptic high brow summation> Knowing simply what something is, is not enough. One must know what is it for, to know it well. </Cryptic high brow summation> 1. Positioning as a consumer’s idea of your brand Recently, I was left scratching my head after an hour of brainstorming session with my colleagues for re-positioning a […]Read More What is “Positioning”? Separating faff from fact.