End of the bluff

In this video, P&G’s ‘chief brand officer’ talks about P&G’s efforts in ‘draining the swamp’ (as trump would have said) of digital fraud, unverified stats, dubious practices by publishers and agencies. This is great, because this comes from one of the biggest advertisers in the world. And it is a positive step – one that […]

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Travel Travel, Adopt a Camel

Travel as a personal narrative There are two things that give sense to our lives. One is the ‘anchor’ and the other is ‘change’. These two are the yin-yang of our personal narratives. ‘Anchor’ is things/ people/ places that gives you a sense of solidity about your identity. You perhaps are a Delhite. You perhaps […]

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