Re-branding: Postmodernism

We need a better word for ‘postmodernism’. Why does it matter? Understanding Postmodernism can help us understand the world we live in today and the forces shaping humanity. So in that sense, it is a powerful concept. Yet, because the word used to describe it is a mixture of two very broad concepts – post […]

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The absurdity of brands

“They deify what crushes them and find reason to hope in what impoverishes them.” So said Camus of Sartre and Dostoyevsky.  (and the postmodern me am quoting him not from his text but from a wisecrack video.) He could just as well have said so about apple fan boys and enfield fanatics; essentially, all consumers […]

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OpenAI is not enough: On why Elon Musk must also disrupt the education system and ignite utopian imagination

Elon Musk is one of the few powerful people in the world who actually cares for the world, has a vision and has the ability to steer the world in conscientious directions. And Elon Musk is worried. He is worried about our probable future overlords – Artificial Intelligence (AI) , and rightly so. (“Not all […]

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The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…

First: The digital disruption. Globally, Facebook and Google now dominate advertising dollars, not WPP or Publicis or other agency companies. (For comparison about the market muscle – Combined market cap of FB and G was $812Bn as of June 2016. How did WPP, Omnicom, IPG, Publicis stack up? The four combined were at $70 Bn. […]

Read More The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…