Cannes is a time for grand announcements. Even if they mean nothing. So DAN and Tencent signed a deal that apparently will ‘transform mobile marketing‘ according to Campaign asia and usher us in a ‘new era of future marketing‘ according to Yahoo Finance. Neither of the articles go beyond gibberish and jargon to suggest actual […]Read More Tencent and Dentsu’s Mobile stack – what exactly are they trying to achieve?
Publicis is trying to become a platform with ‘Marcel’. PHD has ‘Source’ – another platform idea. Ogilvy also has its OS – more or less a similar idea. Every global agency wants to become an Operating system/ platform where it could efficiently put to use the thousands of creative minds, departments for its thousand clients […]Read More Agencies as platforms – setting up for failure