Win awards with scam
Fight competitors with self-destructively cheap pitches
Create walled gardens for petty rent seeking
Delude yourself by thinking that creativity is the sole preserve of your kind
Do not grow your people, nurse a few egos
Advocate brave disruption to clients, but do not attempt it yourself
And when someone does try innovating, fight them for petty egotistical causes
instead of thinking along for better ideas
This is advertising industry working against its own interest. This is the “Specific Diseconomy”* of advertising industry.
Instead of communicating, we are fabricating hollow “purposes”.
Instead of inspiring certainty, the cumulative effect of advertising is that of overwhelming doubt.
The industry has set loose to ‘attention-and-trust-deficit’ monster that devours humanity’s time and resources, leaving everyone poorer emotionally and physically.
*It is a “measure of the degree of institutional counterproductivity that is occurring —referring to the exact degree to which, for example, the medical industry induces illness, educational institutions induce ignorance, the judicial system perpetuates injustice…”