Agency as a platform

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Future of advertising: Agency as open source platform


10 responses to “Agency as a platform”

  1. Amrita Puniani Avatar

    Reblogged this on HomePrettifiers and commented:
    A very well written and thought-through presentation about the ongoing disruption in advertising agencies’ business. A must read for advertising people and a good read in general on how to structure, support and build an argument.


  2. The precariat agencies – Truth About Branding Avatar

    […] Learn from beyond the narrow world of advertising and create new value, don’t sell old wine in new cheaper […]


  3. Advertising industry’s new ‘Pivot’ – Truth About Branding Avatar

    […] platform is essentially an enabling infrastructure/ environment […]


  4. The Advertising Agencies of future will be Open Sourced – Truth About Branding Avatar

    […] FAQ about the idea basis discussion with senior guys in the industry. 2. Here’s a quicker snapshot of the idea in presentation format, with an appreciation of platform fundamentals. 3. In interest of […]


  5. Agencies as platforms – setting up for failure – Truth About Branding Avatar

    […] Update: I have since written about a better way of creating an agency platform. […]


  6. Must you merge? | Truth About Branding Avatar

    […] Agency as a platform […]


  7. Disrupting advertising agencies | Truth About Branding Avatar

    […] spent quite a bit of my time this year on pitching ‘agency as platform’ idea. Over every iteration and every conversation the business case improved, the roadmap became […]


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