Future of advertising: Agency as open source platform
Agency as a platform
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10 responses to “Agency as a platform”
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Reblogged this on HomePrettifiers and commented:
A very well written and thought-through presentation about the ongoing disruption in advertising agencies’ business. A must read for advertising people and a good read in general on how to structure, support and build an argument.LikeLike
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[…] Learn from beyond the narrow world of advertising and create new value, don’t sell old wine in new cheaper […]
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[…] platform is essentially an enabling infrastructure/ environment […]
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[…] FAQ about the idea basis discussion with senior guys in the industry. 2. Here’s a quicker snapshot of the idea in presentation format, with an appreciation of platform fundamentals. 3. In interest of […]
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[…] Agency as a platform […]
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[…] Update: I have since written about a better way of creating an agency platform. […]
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[…] Agency as a platform […]
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[…] Agency as a platform […]
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[…] Agency as a platform […]
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[…] spent quite a bit of my time this year on pitching ‘agency as platform’ idea. Over every iteration and every conversation the business case improved, the roadmap became […]
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