When i read something interesting, a desire to share it interrupts me. I would be perhaps 5% in with the content i am reading, i would have only begun to appreciate the insight being communicated. I develop an impatience towards reading it completely, to ponder over it or absorb it. I feel the need to share it first. And I think this desire is stupid and counterproductive.
The biggest problem with it is, it reduces my focus. I lose the intensity with which i perhaps was absorbing the content before the desire to share robbed me of that focus. With great focus, comes great productivity. With lost focus, we lose time.
After that disruption, i might complete reading it (often i don’t), but i don’t absorb it fully. I don’t ruminate on it. I don’t build on it. I don’t put it to work.
The content becomes another scrap in the stream of conscience. It passes through without really enriching me. the fault obviously lies with me.
Good content, good ideas need to absorbed, incorporated in our work or intellectual repertoire. To do that, either I must write about it, expand on it, react to it. Or ruminate over it, enjoy it, imagine with it.
For that to happen, I must definitely curb the enthusiasm to share it.
Truth About Branding 
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