Truth About Branding

Clarity & Conscience

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2+2

About
Archive
Bookmarks
My ideas @slideshare
Personal blog
2+2

Ajinkya Pawar

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Digging for Meaning

Two kinds of awarenesses
Signal and noise
Existential ship of theseus
Cleaving the self
Fragile 2020
Jagged line of time
Why are you laughing?
Whiplash
The king is pregnant
Fences around our minds

The archive

Live commerce is inherently anti-humanity.
What media teaches us?
2021. The Year of Humanity’s Burn Out.
“Insights” as revelations of hidden optionalities
An ostrich, an Albatross, a beaver and a phoenix walk into a pandemic…
2+2: Cascades of Capabilities
2+2: Greenwashing
Greenwashing extinction
2+2 : Meme Stocks
2+2: ‘Communities’ v/s Facebook
2+2: A Brave New World.
A black hole called mobile phone
Optionality Framework: A Brand Strategy Framework for a World in Flux.
Understanding Hate
Who pulled the trigger?
Curb the enthusiasm to share
What’s Covid got to do with your chips’ and biscuits’ pricing?
Chasing the abyss
Spine
Value of an idea
Hate-Free Marketing: The Hate Index
Crashing out of Goldilocks zone
Making Marketing Hate-free
Five principles to rescue humanity from the Post-Covid spiral
Imagining a Post-Covid World
Imagining a Post-Covid World
Evolving for times of Crises
Markets & Corona virus
The very real Digital/ Mainline divide
Good places -> Good routines -> Good work.
Slow down to break the stride of bullshit surfers
Future of Creativity: Convivial Creations & Collaborative Commons
Four Principles for Building Brands in the Climate Change Epoch.
Perils of specialism
The end of Monoculture and what that means for agencies
Moving through time
Sponges and Rocks
The only refuge left for truth – comedy
Our role in the fight against climate change.
The gulf between rating systems and reality
Embrace complexity to navigate the complex world
Driving at 20 in fifth gear
The brown dwarf
Home
On how not to ‘disrupt’ advertising agencies
The business of transformation
Must you merge?
Fighting monopolies in the age of AI
Fighting Monopolies in the age of AI
The sudoku problem and the delusion of conservative ad men
Unite – A platform to empower Civic Engagement
The Mad World of Monopolies Over Brains
Advertising bros have a big problem: low self-respect
Sell the damn soap. Don’t ’empower’ anyone.
Platform as commons
The knowledge grid
2018: A good year to disrupt creative agencies
The precariat agencies
Shifting to Colombo, Sri Lanka?
The feedback loop
Essential Mutations for the 21st Century Brands
Advertising industry’s new ‘Pivot’
Targeting: the holy grail of 201x’s ad-tech creeps
Effie Awards propagating wilful ignorance?
Right to a marketing free life
Fool’s pride
Agency as a platform
Take a knee for humanity
Unilever’s Quality Walls: regressive AF
28.
“Being a force for good to grow”
Enamored with ‘simplicity’
Stop feeding the parasites
Making slavery palatable
We can do this.
If agencies remain married to ‘ads’, agencies are doomed.
The slowness of digital life
“That is the creative challenge”
Specific diseconomy
The philosophy of advertising
Tencent and Dentsu’s Mobile stack – what exactly are they trying to achieve?
Agencies as platforms – setting up for failure
Re-branding: Postmodernism
The absurdity of brands
OpenAI is not enough: On why Elon Musk must also disrupt the education system and ignite utopian imagination
The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…
FAQs – Open Source Ad Agency business model demystified
End of the bluff
Travel Travel, Adopt a Camel
“Relatability”
The importance of knowing the unsaid objective
There’s an idea in the soap sud
The Advertising Agencies of future will be Open Sourced
How not to be a lazy hack
A capitalist industry can only be saved by a communist ideal – unions
Honest marketing meetings
Strategy-Wategy
Advertising is not art
A matter of dialing ‘it’ up or down
The theater of freedom

June 4, 2021 by Ajinkya Pawar

2+2: ‘Communities’ v/s Facebook

Digital Democracy, media
2+2, algorithm, Algorithmic life, communities, facebook, joining the dots, mediated, platform, social media, technology
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