I felt confused recently when a recent Mastercard campaign elicited positive response from a lot of industry veterans on Linkedin. To me, it was quite clearly a greenwashing campaign. I felt that either I am misunderstanding something or people are used to seeing this campaign in a certain way – “Admire me for my cleverness. Don’t bother about the actual intent being communicated.”
So I wrote about the campaign here and improvised a checklist to know better. I would love to learn here. Please let me know if I am mistaken in any way. How can I improve the checklist?
thank you.
Truth About Branding 
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