Deconstructing commercial propaganda.
The world of advertising and marketing is plagued with a profusion of bullshit. Show me a person who believes advertisers completely and I will show you a gullible idiot. In a court case Apple actually called out customers as idiots if they believe Apple’s claims. This is unfortunately the world we live in. Trust has become a symptom of idiocy and cynicism is now a measure of intellect.
Is this the world we really want to live in? Wouldn’t it be nice if we could trust people, even strangers in the future? For that to happen we need to hold people accountable, powerful forces more so, may it be governments, media or brands.
It is easy to get lost in arguments when one is confronted with ‘inconvenient truths’. It is easier especially if the misinformation is being powered by powerful interests with sustained capital behind propaganda when it is not profitable or convenient to accept the truth. We need to stop people acting and propagating arguments in ‘bad faith‘.
Conscientious people try to fight these irrelevant perspectives/ half-truths or disingenuous counter arguments. But these people are still a minority. We need more people to see propagandas objectives for what they truly are.
This blog is an attempt to deconstruct commercial propagandas. To avoid being lost in irrelevant arguments, I look at propagandas from two lenses – motive and the outcome of propaganda.
I try to do so from a position of compassion, from an empathetic perspective that accepts human fallibility. Not all negative consequences are due to evil designs. More often than not, people in powerful positions are simply not equipped to comprehend or foresee impact of their decisions. One should give the benefit of doubt to marketers – maybe they are in need of education.
So the blog is not a protest against evil people in corporate buildings, it is an attempt at a dialogue with fellow marketers who need to do their work in ‘good faith’ with open eyes and responsibility.
Hope you find this blog useful.
P.S. – I am going to immigrate to either Vancouver, Canada or Melbourne, Australia soon. Would love to hear about opportunities for business partnerships/ work there.
P.S.2 – Won the super awesome WPP Atticus awards for my idea – Open source advertising agencies.