This is in response to Mr. Rory sutherland’s article about targeting in advertising. Read that article before reading this one. ______________________________ “By deluding everyone that the whole of advertising is reducible to “the efficient and inexpensive delivery of targeted messages” through the extensive use of data and algorithms, two companies have gained a multi-billion-dollar rent-seeking […]Read More The sudoku problem and the delusion of conservative ad men
Microsoft bought semantic machines. Google, FB etc keep buying smart companies all the time. A handful of global companies keep buying smart companies before they can get a product out to the market.They are essentially creating monopolistic moats over not just cutting edge intellectual property, but also the intellectuals – the men and women capable […]Read More The Mad World of Monopolies Over Brains
Yes. Self -respect, not self-esteem. They hold themselves in high enough esteem. Many of them could be rightly called out for their arrogance or over-confidence. It is not an issue of self-image as much as it is about an internal moral framework. I am specifically talking about the way the client-agency relationship is deteriorating and […]Read More Advertising bros have a big problem: low self-respect
So the research suggested the consumer as a patriarchal housewife – a woman who listens to, and seeks her husband’s suggestion. A woman whose day revolves around catering to the needs of her children and the husband. Surprise surprise, patriarchy exists. But client won’t buy it as it is, won’t really engage with the reality, […]Read More Sell the damn soap. Don’t ’empower’ anyone.
Power and public good Most governments, as agents of power, bother about creating and maintaining public good only so far as it helps the cause of those in power. Governments are shaped by the need of those in power to remain in power. Govt can afford to bother about public good only when the electorate […]Read More Platform as commons
*this post is not related to advertising. Foucault (can’t understand him) says something interesting in this video. He talks about history of science (consequently progress of humanity’s thoughts) as discontinuous grids stacked on top of each other. which I didn’t understand until Chomsky clarified it – essentially how 19th and 20th century ‘sciences’ discredited psychology, […]Read More The knowledge grid
Two things happened recently, that have filled me with an existential dread as an advertising guy. I see a leak in the advertising industry’s ship. But instead of fixing it, the two indicators are telling me that advertising industry is busy being in denial – telling its employees, its clients that everything is fine, all […]Read More 2018: A good year to disrupt creative agencies