Ajinkya Pawar

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Digging for Meaning

China builds OBOR, while India is busy 'mandir wahi banaenge'
Withdrawal symptoms
Exercises for a smarter nation
Being reasonable
Impose a worldview and see the world implode
Aadhaar and the dictatorship
I am a salmon
Saffron vortex of hatred and the man
Urgent: India needs satire
To like or not to like

The archive

The Mad World of Monopolies Over Brains
Advertising bros have a big problem: low self-respect
Sell the damn soap. Don’t ’empower’ anyone.
Platform as commons
The knowledge grid
2018: A good year to disrupt creative agencies
The precariat agencies
Shifting to Colombo, Sri Lanka?
The feedback loop
Essential Mutations for the 21st Century Brands
Advertising industry’s new ‘Pivot’
Targeting: the holy grail of 201x’s ad-tech creeps
Effie Awards propagating wilful ignorance?
Right to a marketing free life
Fool’s pride
Agency as a platform
Take a knee for humanity
Unilever’s Quality Walls: regressive AF
28.
“Being a force for good to grow”
Enamored with ‘simplicity’
Stop feeding the parasites
Making slavery palatable
We can do this.
If agencies remain married to ‘ads’, agencies are doomed.
The slowness of digital life
“That is the creative challenge”
Specific diseconomy
The philosophy of advertising
Tencent and Dentsu’s Mobile stack – what exactly are they trying to achieve?
Agencies as platforms – setting up for failure
Re-branding: Postmodernism
The absurdity of brands
OpenAI is not enough: On why Elon Musk must also disrupt the education system and ignite utopian imagination
The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…
FAQs – Open Source Ad Agency business model demystified
End of the bluff
Travel Travel, Adopt a Camel
“Relatability”
The importance of knowing the unsaid objective
There’s an idea in the soap sud
The Advertising Agencies of future will be Open Sourced
How not to be a lazy hack
A capitalist industry can only be saved by a communist ideal – unions
Honest marketing meetings
Strategy-Wategy
Advertising is not art
A matter of dialing ‘it’ up or down
The theater of freedom
Account planner as a disinfectant of spurious notions and confusions
Account planning as role playing
Advertising as an amoral tongue on rent
Fight for your tomorrow
What is “Positioning”? Separating faff from fact.
Truth about Powerpointing
Future of work
‘What will our life be like in 2065?’
The truth about bullet riders
Something is rotten when we aspire to be underdogs.
Truth about ‘being human’
Irresponsible brand #57: Maggi addled brains
Rebels without a cause
The mysterious woman
Food as love / food fetish
Future of ideas
Advertising as parasitic meme
Reading PK
The puny Ungli
Unicef flushes good money on bad poo
Watching blockbuster movies
Ask me why askme ads suck
Inventing indulgent future for the rich
What good are Google glasses? OR How tech companies can choose not to be evil.
Stop bitching. Start acting.
“Moment of Truth”
What does the ford figo controversy mean?
The N-generation
Irresponsible brand #56: Bisleri
Don’t screw Holi!/ Tradition v/s ecology
On why it took a firang to start FabIndia/ OR Why India still can’t chart its own modernity
The rabid dog.
On how it is ok to be ordinary
Imagination and all its sisters
‘Adjust kar lo’

Category: Branding done well

Essential Mutations for the 21st Century Brands

1. Rise of the walls 21st century weather report The world is reeling under the hate wave of right wing xenophobia, binaries of ‘Us vs. Them‘. The hate wave is projected to continue and expand as people turn their back on ideals of liberty, equality and fraternity, which had yielded unequal fruits for the globalised […]

Ask me why askme ads suck

askme’s commercials here. There are 3 of those. What is your impression of the ad after watching it? Firstly, its an ad for an app that has a celebrity endorsement. Secondly, its also an ad for an app that apparently does many things. Thirdly, its a head-on competitor to leading single purpose apps. But the […]