Category: Branding done well

• An ostrich, an Albatross, a beaver and a phoenix walk into a pandemic…

  Ostrich buries its head in the sand. (actually doesn’t. but metaphically does)Brands that never got out of the PSA mode. Brands that actually could do something useful, but instead chose to eject platitudes out of their insincere mouths (with those ‘unprecedented times’ and ‘we are here for you’ ads). The Marie-Antoinette of Brands who managed […]

  Ajinkya Pawar

  July 8, 2021

  Branding done well, Uncategorized

  advertising, albatross, archetype, beaver, branding, cannes, Covid, metaphor, perspective

• Essential Mutations for the 21st Century Brands

  

  1. Rise of the walls 21st century weather report The world is reeling under the hate wave of right wing xenophobia, binaries of ‘Us vs. Them‘. The hate wave is projected to continue and expand as people turn their back on ideals of liberty, equality and fraternity, which had yielded unequal fruits for the globalised […]

  Ajinkya Pawar

  December 17, 2017

  Branding done well, Futures, Uncategorized

  berlin, branding, control, digital transformation, google, long tail, mediated, othering, platform, psychology, refugee crisis, strategy, trump, wall, zengotita

• Ask me why askme ads suck

  askme’s commercials here. There are 3 of those. What is your impression of the ad after watching it? Firstly, its an ad for an app that has a celebrity endorsement. Secondly, its also an ad for an app that apparently does many things. Thirdly, its a head-on competitor to leading single purpose apps. But the […]

  Ajinkya Pawar

  July 4, 2014

  Branding done well

  advertising, digital marketing, marketing101, strategy