The sudoku problem and the delusion of conservative ad men

This is in response to Mr. Rory sutherland’s article about targeting in advertising. Read that article before reading this one. ______________________________ “By deluding everyone that the whole of advertising is reducible to “the efficient and inexpensive delivery of targeted messages” through the extensive use of data and algorithms, two companies have gained a multi-billion-dollar rent-seeking […]

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The precariat agencies

I am interested in the changing dynamics of agency business. So I tend to read whatever I can about new efforts being made to reinvent businesses. Some of the efforts are truly astounding – the AI agency Born, for example – sounds very interesting. Then there is Maana, a big data company that helps make […]

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Fool’s pride

Are you not a fool if you take pride in doing something that imprisons you, that belittles you, that curtails you, that is detrimental to your interests? If your agree, then let’s check if you are a fool or not. Imagine you are a middle management guy, with a team of 5-6 people reporting to […]

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