Category: Futures
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What’s Covid got to do with your chips’ and biscuits’ pricing?
Well, the reasoning here is pretty simple. Covid led to increased digital adoption in payments. Damn, i wish i had invested some money in upi or gpay. Anyways, so as digital payments go mainstream, even for small ticket items, how long before considerations of physical money fall behind in our culture? In a sense, it’s […]
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Imagining a Post-Covid World
As Covid-19 mutates, so must our lives. The virus might be microscopic, but its impacts come in various shapes at various scales. It affects how we feel, how we work, how the global leaders form new alliances and even how the earth heaves a sigh of relief (or not). So here’s looking at the world […]
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Evolving for times of Crises
Covid-19 has knocked the wind out of the global machine that humanity lives in. It has shattered our illusions of stability, our belief in global capitalism (about time), our hopes of certain growth forever. It is not just a pandemic. It is a huge question mark that stands tall in front of humanity. What’s the […]
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Markets & Corona virus
This post is not about brands or advertising. I had recently started investing. And the complete equity portfolio now is in deep red. I wasn’t smart enough to exit early on. Now the question for me is – should i absorb losses and exit (fearing recession) or should i stay on with the assumption that […]
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Future of Creativity: Convivial Creations & Collaborative Commons
“Man is born to inquire and create, and when a man or a child chooses to inquire or create out of his own free choice then he becomes in his own terms an artist rather than a tool of production or a well-trained parrot.” Wilhelm von Humboldt (Chomsky, 1970) Creativity is a fundamental feature of the […]
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Four Principles for Building Brands in the Climate Change Epoch.
How dare you. You have stolen my dreams and my childhood with your empty words. Greta Thunberg How dare we? Even as ecosystems collapse, climate change exacerbates refugee crisis and our survival becomes more and more precarious, we continue to go on with our business as usual. We tell ourselves that it’s someone else’s job. […]
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Embrace complexity to navigate the complex world
This article was subsequently published in Kantar’s BrandZ 2019 report. You can access it here. ____ “The destiny of our species is shaped by the imperatives of survival on six distinct time scales. To survive means to compete successfully on all six time scales.” – Freeman Dyson, From Eros to Gaia, NY, Pantheon, 1992 Unprecedented […]
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The Mad World of Monopolies Over Brains
Microsoft bought semantic machines. Google, FB etc keep buying smart companies all the time. A handful of global companies keep buying smart companies before they can get a product out to the market.They are essentially creating monopolistic moats over not just cutting edge intellectual property, but also the intellectuals – the men and women capable […]
Truth About Branding 