Category: “Insights”
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2021. The Year of Humanity’s Burn Out.
One of the defining experiences of the pandemic has been the constant anxiety grating at our conscience, not letting us recharge completely – the burnout. The overwhelmed medical fraternity experienced it. So did the migrant workers orphaned from the mai-baap sarkaar. The anxious and overworked security guard felt it. So did the digital worker straining […]
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“Insights” as revelations of hidden optionalities
As the world moves faster and drags the advertising industry along with it, the concept of ‘insight’, which resolutely stood at the centre of the advertising industry for long, is appearing blurred. Often, we find ourselves in meeting rooms sharing a scratch of the head, “what’s an insight, anyways?”. Here’s my take. What is an […]
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A black hole called mobile phone
Self-help books suggest that to gain control over ourselves, we must first clear our environment of distractions. But we now live a life where we depend on these distracting devices. If I earn my livelihood by being mediated through a laptop, what do I do? It’s some sort of Pavlov’s dog principle in action. We […]
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Perils of specialism
In the age of specialism, everyone’s an expert. And when everyone’s an expert, no one listens to others. And when no one listens to others, the human collective cannot work together consciously. It can only work together through the specialist narrow systems of incentives and capital. Narrow systems of incentives are a recipe for disaster. […]
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Home
Moving I recently moved to my eighth house in ten years across five cities. Now that I look back at our movement, I am in awe of the amazing ability of my home in accommodating that frenzy and turning it into a simple peace. I moved with economic currents, with multiplying of love, with refusal […]
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Enamored with ‘simplicity’
Simplicity is good. A Simple message is more readily understood, more readily spread. So I am all for the final expression of ideas being simple – the tag line, the copy.. simpler the better, generally. Even if we look under the hood, the thinking behind the ad, the strategy – simplicity often helps prioritise, helps […]
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The truth about bullet riders
This was written in response to a Quora question. The question was “Why trend to purchase bullet bikes increased in India?” I think bikes (as most other things) are bought not only for its functional relevance but for its psychological relevance. (If you can commute ably with a 35k bike, why would you spend a […]
Truth About Branding 