Enamored with ‘simplicity’

Simplicity is good. A Simple message is more readily understood, more readily spread. So I am all for the final expression of ideas being simple – the tag line, the copy.. simpler the better, generally. Even if we look under the hood, the thinking behind the ad, the strategy – simplicity often helps prioritise, helps […]

The truth about bullet riders

This was written in response to a Quora question. The question was “Why trend to purchase bullet bikes increased in India?” I think bikes (as most other things) are bought not only for its functional relevance but for its psychological relevance. (If you can commute ably with a 35k bike, why would you spend a […]