Category: Irresponsible brands
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Greenwashing extinction
Donation from this campaign per new card: $1The average value of a typical gift card: Guessing, more than $100 at least.CLV of a typical credit card: US$ 3,600 – US$ 48,000(Fairly rough estimate courtesy of a Quora user. This campaign and gifted cards will likely lead to new user acquisitions beyond the actual card bought. […]
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Sell the damn soap. Don’t ’empower’ anyone.
So the research suggested the consumer as a patriarchal housewife – a woman who listens to, and seeks her husband’s suggestion. A woman whose day revolves around catering to the needs of her children and the husband. Surprise surprise, patriarchy exists. But client won’t buy it as it is, won’t really engage with the reality, […]
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Unilever’s Quality Walls: regressive AF
Just came across these ads from one of HUL’s brands – Quality walls ice creams. Unilever has gone regressive AF. I can’t believe Unilever can do such work. I mean, it is one of those companies famous for their rigorous approach towards marketing effectiveness, their many checks and balances. I can’t believe that at none […]
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“Being a force for good to grow”
“Perhaps the loudest alarm is that despite spending $600bn (£454bn) a year on marketing, our collective industries still aren’t growing enough, holding stubbornly on to low single digital market growth,” Marc Pritchard said. “You might say that never have so many done so much for so little.” Marc Pritchard makes some very important points in […]
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Making slavery palatable
Check out this latest ad. Keep in mind that this came out in year 2017. The year of pussy-grabbing Trump, the year of men associated with ruling party harassing girls and then others joining in victim-shaming instead… well just another year where patriarchy tightens its grip on the society and all we can do is […]
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Irresponsible brand #57: Maggi addled brains
Context: Out from a deep slumber, the Food Safety and Standards Authority of India has gotten into a hyper active mode. It started with discovery of Maggi making us eat poison. Soon it turned out, half the products that we daily depend on for maintaining our lifestyle are fucking with us one way or another. Aftermath: […]
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Unicef flushes good money on bad poo
Just saw this campaign from Unicef done by JWT. It is called Poo2Loo. Apparently its been running for more than a year now with major focus on digital media. Who is it aimed at? It is in English. the styling in international. The setting is urban. probably Mumbai. The nearly 3 minute long video does […]
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Inventing indulgent future for the rich
https://youtube.googleapis.com/v/0D0ZN2tPihQ&source=uds Saw this promotional video for Bosch’s automated driving system. There are similar efforts being attempted by other corporates too, notably Google. But here again, I feel corporates are trying to answer the wrong question. ‘In the future’ – we shouldn’t need to travel unless we desire to travel (that is to say, travel only […]
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What does the ford figo controversy mean?
1. What is it all about? A few risque ads were released on a showcase website that features ads from across the world. I won’t get into details here as it has been amply dissected everywhere else already. (this one reading might help get you up to speed.) Lets get the obvious out of the […]
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Irresponsible brand #56: Bisleri
See these ads -> Bisleri500 Angry bride, Bisleri500 Casanova, Bisleri500 Superhero Tell me you didn’t find them disturbing. If you did, stop drinking this irresponsible brand, and if it can be helped, bottled water altogether. Story of the bottled water If not, let me shepherd out the outrage. What do you think is the brand […]
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