So the research suggested the consumer as a patriarchal housewife – a woman who listens to, and seeks her husband’s suggestion. A woman whose day revolves around catering to the needs of her children and the husband. Surprise surprise, patriarchy exists. But client won’t buy it as it is, won’t really engage with the reality, […]
Read More Sell the damn soap. Don’t ’empower’ anyone.Just came across these ads from one of HUL’s brands – Quality walls ice creams. Unilever has gone regressive AF. I can’t believe Unilever can do such work. I mean, it is one of those companies famous for their rigorous approach towards marketing effectiveness, their many checks and balances. I can’t believe that at none […]
Read More Unilever’s Quality Walls: regressive AF“Perhaps the loudest alarm is that despite spending $600bn (£454bn) a year on marketing, our collective industries still aren’t growing enough, holding stubbornly on to low single digital market growth,” Marc Pritchard said. “You might say that never have so many done so much for so little.” Marc Pritchard makes some very important points in […]
Read More “Being a force for good to grow”Check out this latest ad. Keep in mind that this came out in year 2017. The year of pussy-grabbing Trump, the year of men associated with ruling party harassing girls and then others joining in victim-shaming instead… well just another year where patriarchy tightens its grip on the society and all we can do is […]
Read More Making slavery palatableContext: Out from a deep slumber, the Food Safety and Standards Authority of India has gotten into a hyper active mode. It started with discovery of Maggi making us eat poison. Soon it turned out, half the products that we daily depend on for maintaining our lifestyle are fucking with us one way or another. Aftermath: […]
Read More Irresponsible brand #57: Maggi addled brainsJust saw this campaign from Unicef done by JWT. It is called Poo2Loo. Apparently its been running for more than a year now with major focus on digital media. Who is it aimed at? It is in English. the styling in international. The setting is urban. probably Mumbai. The nearly 3 minute long video does […]
Read More Unicef flushes good money on bad poohttps://youtube.googleapis.com/v/0D0ZN2tPihQ&source=uds Saw this promotional video for Bosch’s automated driving system. There are similar efforts being attempted by other corporates too, notably Google. But here again, I feel corporates are trying to answer the wrong question. ‘In the future’ – we shouldn’t need to travel unless we desire to travel (that is to say, travel only […]
Read More Inventing indulgent future for the rich
