I am taking a marketing refresher course these days. In that course, marketing is defined as an exchange of values. Seller gives products/ services/ experience in exchange of buyer’s money/ attention/ time/ trust. The thing that struck me is that that in real life this exchange is not equal at all. The professor’s talk made […]Read More Right to a marketing free life
Digital connections = Speed. Instantaneous reactions, Instantaneous gratification, Instantaneous outrage and so on. Everything is instantaneous. Or not? Recently, while my own phone was getting recharged and I had no option but to look around, I saw a person sitting there, with phone in hand. Waiting with anticipation for a like, a comment or some […]Read More The slowness of digital life
Travel as a personal narrative There are two things that give sense to our lives. One is the ‘anchor’ and the other is ‘change’. These two are the yin-yang of our personal narratives. ‘Anchor’ is things/ people/ places that gives you a sense of solidity about your identity. You perhaps are a Delhite. You perhaps […]Read More Travel Travel, Adopt a Camel
Men in air-conditioned glass boxes often feel the need to powerpoint. This might be because what they want to say (or what their counterparts want to hear) is not well formed enough. And saying it simply will unravel the artifice. Powerpoint in that sense is a tool that holds together the artifice. The red ribbon […]Read More Truth about Powerpointing
Why invent Google glasses? Here’s Sergey Brin trying to answer that question. Doesn’t his argument seem a little unconvincing – a weak reason to deploy the best of the brains on the planet and 3 years worth of efforts. The primary pivot of his argument is the glass’ ability to improve social posture (?). He […]Read More What good are Google glasses? OR How tech companies can choose not to be evil.