Category: motives

• The importance of knowing the unsaid objective

  

  The situation – Death by committee So imagine an impulse purchase candy brand. Client wanted to do an ad because ‘it has not been advertised for a while now.’ We push. We ask, how exactly will advertising help the brand now? Some confusing slides that perhaps were rehashed from another presentation find their way into […]

  Ajinkya Pawar

  January 10, 2017

  Business of advertising, motives