Category: Uncategorized
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Spine
I believe that the differentiating factor between a successful agency and an unsuccessful one isn’t really about the star power of its creatives or planners. The key ingredient is the work culture and account management capabilities. I have worked in some great agencies and some really shitty ones. I grew the most, along with others, […]
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Value of an idea
What can an idea do? It can inform, amuse and inspire. It can clarify. It can change perspective. It can shift worldviews. It can create and destroy biases/ perceptions. It can change the way we live, work, play, buy, interact. It can give purpose, alleviate pain, help gain contentment. How big can an idea be? […]
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Five principles to rescue humanity from the Post-Covid spiral
The crisis is bringing out the worst in us: Curtailment of labour laws, labour being on the line of fire in every decision we take, corruption in n-95 masks, complete lack of foresight and compassion in decision making, rampant profiteering by brands… greed is so normalised now that business and political leaders don’t even have […]
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Imagining a Post-Covid World
As Covid-19 mutates, so must our lives. The virus might be microscopic, but its impacts come in various shapes at various scales. It affects how we feel, how we work, how the global leaders form new alliances and even how the earth heaves a sigh of relief (or not). So here’s looking at the world […]
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Evolving for times of Crises
Covid-19 has knocked the wind out of the global machine that humanity lives in. It has shattered our illusions of stability, our belief in global capitalism (about time), our hopes of certain growth forever. It is not just a pandemic. It is a huge question mark that stands tall in front of humanity. What’s the […]
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Future of Creativity: Convivial Creations & Collaborative Commons
“Man is born to inquire and create, and when a man or a child chooses to inquire or create out of his own free choice then he becomes in his own terms an artist rather than a tool of production or a well-trained parrot.” Wilhelm von Humboldt (Chomsky, 1970) Creativity is a fundamental feature of the […]
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Four Principles for Building Brands in the Climate Change Epoch.
How dare you. You have stolen my dreams and my childhood with your empty words. Greta Thunberg How dare we? Even as ecosystems collapse, climate change exacerbates refugee crisis and our survival becomes more and more precarious, we continue to go on with our business as usual. We tell ourselves that it’s someone else’s job. […]
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Perils of specialism
In the age of specialism, everyone’s an expert. And when everyone’s an expert, no one listens to others. And when no one listens to others, the human collective cannot work together consciously. It can only work together through the specialist narrow systems of incentives and capital. Narrow systems of incentives are a recipe for disaster. […]
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The end of Monoculture and what that means for agencies
Flying over Kuala Lumpur, one can see huge expanse of palm trees, beautifully arranged in rows and columns. Fly over Thailand and you would see similar geometry playing out with rubber trees. The human sense of geometry imposed on nature, seen from the human invented vantage of flight. It’s wondrous and beautiful and awe inspiring. […]
Truth About Branding 