Category: Uncategorized
-
Unilever’s Quality Walls: regressive AF
Just came across these ads from one of HUL’s brands – Quality walls ice creams. Unilever has gone regressive AF. I can’t believe Unilever can do such work. I mean, it is one of those companies famous for their rigorous approach towards marketing effectiveness, their many checks and balances. I can’t believe that at none […]
-
“Being a force for good to grow”
“Perhaps the loudest alarm is that despite spending $600bn (£454bn) a year on marketing, our collective industries still aren’t growing enough, holding stubbornly on to low single digital market growth,” Marc Pritchard said. “You might say that never have so many done so much for so little.” Marc Pritchard makes some very important points in […]
-
Enamored with ‘simplicity’
Simplicity is good. A Simple message is more readily understood, more readily spread. So I am all for the final expression of ideas being simple – the tag line, the copy.. simpler the better, generally. Even if we look under the hood, the thinking behind the ad, the strategy – simplicity often helps prioritise, helps […]
-
Stop feeding the parasites
I received a curious mail today from Campaign magazine. It was soliciting content. so far so good. I skimmed through it and was delighted. They wanted content and towards the end they had mentioned a huge sum of money, almost half a year’s salary for me. I assumed it must be honorarium for the ones […]
-
Making slavery palatable
Check out this latest ad. Keep in mind that this came out in year 2017. The year of pussy-grabbing Trump, the year of men associated with ruling party harassing girls and then others joining in victim-shaming instead… well just another year where patriarchy tightens its grip on the society and all we can do is […]
-
We can do this.
In a smoke-free meeting room, a tin box of crackers goes around with a dozen people munching, masticating, marauding the little round rascals. The biscuit is no good, someone opines. But that doesn’t stop him from dredging a fistful of those from the tin box. The box’s golden underbelly is now visible and that is […]
-
If agencies remain married to ‘ads’, agencies are doomed.
Traditional advertising agencies were essentially amoral tongues on rent. In the pre-digital age, where there was no other way of knowing the truth (or rumours) about products and brands, advertisements was the only major source of opinion/ information (after WOM) about the product’s usefulness/ efficacy/ likeability. There was a role for advertising in the lives […]
-
The slowness of digital life
Digital connections = Speed. Instantaneous reactions, Instantaneous gratification, Instantaneous outrage and so on. Everything is instantaneous. Or not? Recently, while my own phone was getting recharged and I had no option but to look around, I saw a person sitting there, with phone in hand. Waiting with anticipation for a like, a comment or some […]
-
“That is the creative challenge”
If clients, planners, management folks and even creative directors make a habit of envisioning their idea before talking about it, we would be spared of a lot of bullshit. So recently we presented an elegant campaign that was not ‘exciting enough’ to the client. They thrashed it mercilessly. “Its a 20 seconder, we don’t have […]
Truth About Branding 