Category: Uncategorized
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Fight for your tomorrow
A generation working against its own interest It’s been 7 years since I entered the world of advertising. It’s been longer than that with the attempt to understand world and power – by reading Chomsky, Ambedkar, Amartya Sen and so on. As you can imagine (if you have read these people that is), there was […]
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Truth about Powerpointing
Men in air-conditioned glass boxes often feel the need to powerpoint. This might be because what they want to say (or what their counterparts want to hear) is not well formed enough. And saying it simply will unravel the artifice. Powerpoint in that sense is a tool that holds together the artifice. The red ribbon […]
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The truth about bullet riders
This was written in response to a Quora question. The question was “Why trend to purchase bullet bikes increased in India?” I think bikes (as most other things) are bought not only for its functional relevance but for its psychological relevance. (If you can commute ably with a 35k bike, why would you spend a […]
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Something is rotten when we aspire to be underdogs.
ABCD 2 is dance movie with mediocre dance. And that tells you a lot about the film makers and what they think of their audience. Made by celebrated choreographers with cult following, it is really disheartening to see them do a half-ass job at what they preach.The dances are not path-breaking or original or even […]
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Irresponsible brand #57: Maggi addled brains
Context: Out from a deep slumber, the Food Safety and Standards Authority of India has gotten into a hyper active mode. It started with discovery of Maggi making us eat poison. Soon it turned out, half the products that we daily depend on for maintaining our lifestyle are fucking with us one way or another. Aftermath: […]
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Food as love / food fetish
1. Food as love “Jevan zala? Kay khallas? ” (Did you eat? What did you eat for dinner?) Phone lines across the world are clogged with concerns of lovely people. In absence of real intimacy, families and lovers resort to questionnaire of food intake and bowel movements. In absence of touch they want to ensure […]
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Future of ideas
An idea is. and we are its vehicles. (see the ted talk below) We are the replicants at the employ of ideas. An idea does its best to spread no matter what we want to do with it. Tomorrow it will find a better replicant than us in machines. And right now, it is rewarding […]
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Advertising as parasitic meme
I. Agent to parasites Orchids fool bees into carrying their pollen by making the bee think that it is getting laid. Advertising works in a somewhat similar fashion. The difference is; instead of genes, it is in the business of propagating memes*. Advertisers needs agencies because, intrinsically, most commercial memes are not interesting enough. Deep […]
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The N-generation
Just read a post from the crowd-sourced diary of narcissists – thoughtcatalog.com The post is called ‘Why I’m Trading A House And Salary For A Motorcycle And Map‘ Please read it, because this blog post is a reaction to it. Let me quickly summarise here the intent of the post anyways. Its a self congratulatory […]
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Don’t screw Holi!/ Tradition v/s ecology
Its Holi time. 🙂 The best time (for some) to be in India. It is a global party to prepare ourselves of the terrible weather that will soon turn us into homebodies – scared of stepping out in the day time 45 degree dust bowls. One last day of being out and enjoying it – […]
Truth About Branding 