Truth About Branding

Clarity & Conscience

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  • Future of work

    Future of work

    In response to a quora question – Future- How will the future of businesses and management look like and what changes should we expect? 1. Jobs for the Hyper-specialised 2. Second economy = computers transacting, interacting with other computers. the economy that is completely run by computers and algorithms, with little human support. Read this excellent […]

    Ajinkya Pawar

    December 7, 2015
    Futures
    ai, algorithms, business, Futures, labour, management, robotics
  • ‘What will our life be like in 2065?’

    ‘What will our life be like in 2065?’

    This entry is in response to a quora question – What will life to be like 50 years from now? Future gazing is tricky because, we can affect it to an extent. And ‘we’ don’t act unilaterally, and ‘we’ don’t comprehend the ‘extent’ of our acts and our limitations. Having said that, here are some […]

    Ajinkya Pawar

    November 18, 2015
    Futures
    climate change, Futures, information technology, population, predictions, robotics, trend
  • The truth about bullet riders

    The truth about bullet riders

    This was written in response to a Quora question.  The question was “Why trend to purchase bullet bikes increased in India?” I think bikes (as most other things) are bought not only for its functional relevance but for its psychological relevance. (If you can commute ably with a 35k bike, why would you spend a […]

    Ajinkya Pawar

    November 17, 2015
    “Insights”, Behaviors, Uncategorized
    bike, biker, bullet, identity, macho, psychology, royal enfield, travel, two wheelers
  • Something is rotten when we aspire to be underdogs.

    Something is rotten when we aspire to be underdogs.

    ABCD 2 is dance movie with mediocre dance. And that tells you a lot about the film makers and what they think of their audience. Made by celebrated choreographers with cult following, it is really disheartening to see them do a half-ass job at what they preach.The dances are not path-breaking or  original or even […]

    Ajinkya Pawar

    August 10, 2015
    Decoding movies and stories, Uncategorized
    ABCD2, film, mediocrity, movie appreciation, movie criticism, nationalism, patriarchy
  • Truth about ‘being human’

    Truth about ‘being human’

    Salman Khan is not merely an alleged criminal, a terrible actor or one of the most influential and loved people in India. He is a new archetype for the 21st century India. He is an archetype that answers a quintessential Indian yearning. Unfortunately the yearning reflects how pathetic and infantile humanity can be. When infants, […]

    Ajinkya Pawar

    June 24, 2015
    Behaviors
    archetype, being human, movie appreciation, patriarchy, salman khan, sociology
  • Irresponsible brand #57: Maggi addled brains

    Irresponsible brand #57: Maggi addled brains

    Context: Out from a deep slumber, the Food Safety and Standards Authority of India has gotten into a hyper active mode. It started with discovery of Maggi making us eat poison. Soon it turned out, half the products that we daily depend on for maintaining our lifestyle are fucking with us one way or another. Aftermath: […]

    Ajinkya Pawar

    June 19, 2015
    Irresponsible brands, Uncategorized
    conscientious, consumer rights, irresponsible brand, maggi, misinformation
  • Rebels without a cause

    Saw ‘Tanu weds Manu returns’ yesterday. Excellent movie after a long time. 🙂 (apart from one dimensional Manu and the Haryanvi family as prop.) I – Restless = humans It made me think about the trend of lead characters in bollywood movies – men/ women. (Raj in countless SRK films or Kangana in most of […]

    Ajinkya Pawar

    May 26, 2015
    Decoding movies and stories
    bollywood, existentialism, gender, identity, india, kangana, mascilinity, narcissism, partner, rebel, review
  • The mysterious woman

    The mysterious woman

    I often see people staring blankly ‘in’ the face of a beautiful person…  Sometimes the gaze makes you wonder, are they really ‘leching’?  Not to condone such behavior, but it makes you wonder, what is going through these people’s heads? They aren’t even conscientious of their act. It is as if they are not there. […]

    Ajinkya Pawar

    February 12, 2015
    Behaviors
    average, beauty, behavior, face, metroblog, staring, visage
  • Food as love / food fetish

    Food as love / food fetish

    1. Food as love “Jevan zala?  Kay khallas? ” (Did you eat? What did you eat for dinner?) Phone lines across the world are clogged with concerns of lovely people. In absence of real intimacy,  families and lovers resort to questionnaire of food intake and bowel movements. In absence of touch they want to ensure […]

    Ajinkya Pawar

    February 11, 2015
    Behaviors, Uncategorized
    consumption, fetish, food, life, narcissism, trend
  • Future of ideas

    Future of ideas

    An idea is. and we are its vehicles. (see the ted talk below) We are the replicants at the employ of ideas. An idea does its best to spread no matter what we want to do with it.  Tomorrow it will find a better replicant than us in machines. And right now, it is rewarding […]

    Ajinkya Pawar

    January 30, 2015
    Business of advertising, Futures, Uncategorized
    advertising, communications, digital, idea, information technology, meme, memetics, philip k dick, susan blackmore
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