Truth About Branding

Clarity & Conscience

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  • Stop bitching. Start acting.

    Exhibit A Have you seen posts like these on FB lately? What are they about? A person witnesses some ‘wrong’ act. He/ She promptly takes a picture of the wrong act. He/she hurries to upload it to social media in an effort to shame the person in question. Earlier, a photograph of a car’s number […]

    Ajinkya Pawar

    April 22, 2013
    Behaviors
    behavior, digital reality, india, Media effects, narcissism
  • “Moment of Truth”

    “Moment of Truth”

    Sometimes, weird vowel-less sounds (?) stumble out of busyfolks’ mouth. When they utter these sounds among themselves, there is an implicit expectation that the meaning is understood. Its amazing really, a fence made of sounds. Recently, I was confronted with this particular sound -“FMOT”. It took me  a while to hear sideways and decipher the […]

    Ajinkya Pawar

    April 19, 2013
    Business of advertising
    language, market speak, moment of truth, P&G, shorthand
  • What does the ford figo controversy mean?

    1. What is it all about? A few risque ads were released on a showcase website that features ads from across the world. I won’t get into details here as it has been amply dissected everywhere else already. (this one reading might help get you up to speed.) Lets get the obvious out of the […]

    Ajinkya Pawar

    April 19, 2013
    Irresponsible brands
    berlusconi, Business of advertising, ford
  • The N-generation

    The N-generation

    Just read a post from the crowd-sourced diary of narcissists – thoughtcatalog.com The post is called ‘Why I’m Trading A House And Salary For A Motorcycle And Map‘ Please read it, because this blog post is a reaction to it. Let me quickly summarise here the intent of the post anyways. Its a self congratulatory […]

    Ajinkya Pawar

    April 19, 2013
    Behaviors, Uncategorized
    consumption, narcissism, thoughtcatalog
  • Irresponsible brand #56: Bisleri

    Irresponsible brand #56: Bisleri

    See these ads -> Bisleri500 Angry bride, Bisleri500 Casanova, Bisleri500 Superhero Tell me you didn’t find them disturbing. If you did, stop drinking this irresponsible brand, and if it can be helped, bottled water altogether. Story of the bottled water If not, let me shepherd out the outrage. What do you think is the brand […]

    Ajinkya Pawar

    April 7, 2013
    Irresponsible brands
    bisleri, capitalism, caste, class, conscienscious consumption, consumption, india, nature, sociology, waste
  • Don’t screw Holi!/ Tradition v/s ecology

    Don’t screw Holi!/ Tradition v/s ecology

    Its Holi time. 🙂 The best time (for some) to be in India. It is a global party to prepare ourselves of the terrible weather that will soon turn us into homebodies – scared of stepping out in the day time 45 degree dust bowls. One last day of being out and enjoying it – […]

    Ajinkya Pawar

    March 22, 2013
    Behaviors, Uncategorized
    festival, holi, india, modernity, tradition
  • On why it took a firang to start FabIndia/ OR Why India still can’t chart its own modernity

    On why it took a firang to start FabIndia/ OR Why India still can’t chart its own modernity

    Exhibit 1a. Girl wearing a chuda, off for clubbing late at night This is one of those simplistic visual tropes one might expect in any ‘tradition meets modernity’ narrative. In one of the automobile brand ads, I believe there is one such shot too. (the brand champions the insight about modernity being tempered by the […]

    Ajinkya Pawar

    March 16, 2013
    Behaviors, Uncategorized
    advertising, consumer behavior, fabindia, identity, indianness, nationalism
  • The rabid dog.

    The rabid dog.

    Saw ‘pom poko‘. Its a story of how an able, happy community of tanukis face their extinction in the face of rapid urbanisation that causes the loss of their homeland, their lifestyle and their food. Its really amazing how Japanese movie makers so empathetically voice dissent while fully cognizant of the futility of it all. […]

    Ajinkya Pawar

    July 23, 2011
    Decoding movies and stories
    japan, modernity, movie appreciation, nuclear energy, othering, philosophy, pom poko, the other
  • On how it is ok to be ordinary

    Ordinariness has such melancholic grace to it. Perhaps, its the finality of its evident fall that leads to submission, that stillness. Just saw the movie ‘The illusionist‘. Its script was written by Jacques Tati, one of the most wonderful film makers ever. Most of his movies are keen empathetic witnesses to the effect of modernity […]

    Ajinkya Pawar

    March 7, 2011
    Decoding movies and stories
    career, identity, jacques tati, modernity, movie appreciation, philosophy
  • Imagination and all its sisters

      What makes one cling to fantasies so dearly? I can understand the impulse to run away from your life. But what color is your courage that pushes you beyond the limits of truth? To suspend reality and recede in thoughts. To forget and to belong. I just saw a docudrama ‘catfish‘. The movie chronicles […]

    Ajinkya Pawar

    February 28, 2011
    Decoding movies and stories, Uncategorized
    behavior, digital lives, Media effects, movie appreciation
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