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“Moment of Truth”
Sometimes, weird vowel-less sounds (?) stumble out of busyfolks’ mouth. When they utter these sounds among themselves, there is an implicit expectation that the meaning is understood. Its amazing really, a fence made of sounds. Recently, I was confronted with this particular sound -“FMOT”. It took me a while to hear sideways and decipher the […]
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What does the ford figo controversy mean?
1. What is it all about? A few risque ads were released on a showcase website that features ads from across the world. I won’t get into details here as it has been amply dissected everywhere else already. (this one reading might help get you up to speed.) Lets get the obvious out of the […]
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The N-generation
Just read a post from the crowd-sourced diary of narcissists – thoughtcatalog.com The post is called ‘Why I’m Trading A House And Salary For A Motorcycle And Map‘ Please read it, because this blog post is a reaction to it. Let me quickly summarise here the intent of the post anyways. Its a self congratulatory […]
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Irresponsible brand #56: Bisleri
See these ads -> Bisleri500 Angry bride, Bisleri500 Casanova, Bisleri500 Superhero Tell me you didn’t find them disturbing. If you did, stop drinking this irresponsible brand, and if it can be helped, bottled water altogether. Story of the bottled water If not, let me shepherd out the outrage. What do you think is the brand […]
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Don’t screw Holi!/ Tradition v/s ecology
Its Holi time. 🙂 The best time (for some) to be in India. It is a global party to prepare ourselves of the terrible weather that will soon turn us into homebodies – scared of stepping out in the day time 45 degree dust bowls. One last day of being out and enjoying it – […]
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On why it took a firang to start FabIndia/ OR Why India still can’t chart its own modernity
Exhibit 1a. Girl wearing a chuda, off for clubbing late at night This is one of those simplistic visual tropes one might expect in any ‘tradition meets modernity’ narrative. In one of the automobile brand ads, I believe there is one such shot too. (the brand champions the insight about modernity being tempered by the […]
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The rabid dog.
Saw ‘pom poko‘. Its a story of how an able, happy community of tanukis face their extinction in the face of rapid urbanisation that causes the loss of their homeland, their lifestyle and their food. Its really amazing how Japanese movie makers so empathetically voice dissent while fully cognizant of the futility of it all. […]
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‘Adjust kar lo’
The Indian auto rickshaw is made for at max carrying 3 reasonably weighing people. But often I see families haggling with the driver to let one or two more people crowd in the small backseat. The fact is that just the shopping of an average Indian family will require an auto rickshaw, let alone the […]
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Truth About Branding 