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2+2: Greenwashing
I felt confused recently when a recent Mastercard campaign elicited positive response from a lot of industry veterans on Linkedin. To me, it was quite clearly a greenwashing campaign. I felt that either I am misunderstanding something or people are used to seeing this campaign in a certain way – “Admire me for my cleverness. […]
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Greenwashing extinction
Donation from this campaign per new card: $1The average value of a typical gift card: Guessing, more than $100 at least.CLV of a typical credit card: US$ 3,600 – US$ 48,000(Fairly rough estimate courtesy of a Quora user. This campaign and gifted cards will likely lead to new user acquisitions beyond the actual card bought. […]
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A black hole called mobile phone
Self-help books suggest that to gain control over ourselves, we must first clear our environment of distractions. But we now live a life where we depend on these distracting devices. If I earn my livelihood by being mediated through a laptop, what do I do? It’s some sort of Pavlov’s dog principle in action. We […]
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Optionality Framework: A Brand Strategy Framework for a World in Flux.
Note: This article adapts NN Taleb’s idea about ‘optionality’ from his excellent book ‘ Antifragile: Things That Gain from Disorder‘; and uses research from Richard Bulliet’s book The Camel and the Wheel. Camel or a car? Can you imagine a day when everyone around you stops using automobiles and instead starts riding camel? It turns […]
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Understanding Hate
Plugged int Hater Doris Lessing had an interesting notion about hatred. In her novel, ‘The Four-gated City’, she writes, “you discover hatred is a kind of wavelength you can tune into…plugged into Hater.” If hate was the faint cosmic microwave background (the annoying radio waves that your hear as static on radio or see as […]
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Who pulled the trigger?
“Yeh lo azadi (take your freedom)”. Saying so, the 19-year-old pulled the trigger on peaceful protestors. Incidentally, it was the martyr’s day – 30th January 2020. On this day 72 years ago, a Hindu fundamentalist had killed Mahatma Gandhi. History certainly rhymes – both criminal acts were perpetrated by majoritarian fanatics against people fighting for […]
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Curb the enthusiasm to share
When i read something interesting, a desire to share it interrupts me. I would be perhaps 5% in with the content i am reading, i would have only begun to appreciate the insight being communicated. I develop an impatience towards reading it completely, to ponder over it or absorb it. I feel the need to […]
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Truth About Branding 