Shifting to Colombo, Sri Lanka?

I am an Indian, living in Colombo, Sri Lanka. And I would have done a few things differently had I known a few things about Colombo before I came here. So here’s a heads-up for future expats heading to the wonder island. The summary If you are a savvy business person and looking for new […]

The feedback loop

There is one definitive characteristic that separates the competent from the mediocre; the practice of giving, seeking and acting upon constructive feedback. I was fortunate enough to get good bosses early on in my career who were kind and thoughtful with their feedback. I learnt a great deal from them. One of the most valuable […]

Essential Mutations for the 21st Century Brands

1. Rise of the walls 21st century weather report The world is reeling under the hate wave of right wing xenophobia, binaries of ‘Us vs. Them‘. The hate wave is projected to continue and expand as people turn their back on ideals of liberty, equality and fraternity, which had yielded unequal fruits for the globalised […]

Advertising industry’s new ‘Pivot’

No planet for old businesses Exhibit 1: On 16 June 2017, Amazon.com Inc. announced that it is acquiring Whole Foods Market Inc., for $13.7 billion in an all-cash transaction. By the end of that day, Walmart, Kroger, Target & Costco had lost their market caps by 5.8%, 7.1%, 9.1% and 15.7% respectively. On the eighth […]

Targeting: the holy grail of 201x’s ad-tech creeps

Traditional advertising was famously opaque. As the old adage went – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” So when digital advertising came about, the initial siren songs were about the promise of precise targeting and reducing the ‘wastage’. That siren song has not lost […]

Effie Awards propagating wilful ignorance?

The incentive is structured against comprehensiveness Effie awards are fairly important awards in Advertising. They are about ‘effectiveness’ – They recognize campaigns that have been effective in achieving their stated goals. So far so good. We have won it, a lot of planners I know have won it. It is an essential career milestone for […]

Right to a marketing free life

I am taking a marketing refresher course these days. In that course, marketing is defined as an exchange of values. Seller gives products/ services/ experience in exchange of buyer’s money/ attention/ time/ trust. The thing that struck me is that that in real life this exchange is not equal at all. The professor’s talk made […]