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  • What’s Covid got to do with your chips’ and biscuits’ pricing?

    Well, the reasoning here is pretty simple. Covid led to increased digital adoption in payments. Damn, i wish i had invested some money in upi or gpay. Anyways, so as digital payments go mainstream, even for small ticket items, how long before considerations of physical money fall behind in our culture? In a sense, it’s […]

    Ajinkya Pawar

    September 9, 2020
    Futures
    digital money, payment, pricing
  • Chasing the abyss

    A political spokesperson cites a meme to target his opponent. The point isn’t about the meme or the target. The point is the callousness, the sheer intellectual ‘fuck you’ of getting away with nonsense on prime time TV. The anchor, the guest intellectual and presumably the audience react with stiff lips, a manufactured performance of […]

    Ajinkya Pawar

    August 26, 2020
    Uncategorized
    absurd, abyss, media, philosophy
  • Spine

    I believe that the differentiating factor between a successful agency and an unsuccessful one isn’t really about the star power of its creatives or planners. The key ingredient is the work culture and account management capabilities. I have worked in some great agencies and some really shitty ones. I grew the most, along with others, […]

    Ajinkya Pawar

    August 26, 2020
    Uncategorized
    advertising agency, spine
  • Value of an idea

    What can an idea do? It can inform, amuse and inspire. It can clarify. It can change perspective. It can shift worldviews. It can create and destroy biases/ perceptions. It can change the way we live, work, play, buy, interact. It can give purpose, alleviate pain, help gain contentment. How big can an idea be? […]

    Ajinkya Pawar

    August 26, 2020
    Uncategorized
    idea
  • Hate-Free Marketing: The Hate Index

    Hate-Free Marketing: The Hate Index

    Ajinkya Pawar

    July 17, 2020
    media
    advertising agency, brand safety, hate, hate index, media buying
  • Crashing out of Goldilocks zone

    Crashing out of Goldilocks zone

    I wrote this article for WARC’s ‘Future of Strategy report – 2020′. ___ Survival is a delicate affair of balance and luck. Consider a monarch butterfly for instance. The place where they breed should have temperatures between 86°f to 95°f. Too high, eggs go dry. Too low, the monarch can’t fly. The climate change, loss […]

    Ajinkya Pawar

    July 7, 2020
    Business of advertising
    advertising business model, covid19, digital transformation, future, leadership, strategist, vision, warc, wfh
  • Making Marketing Hate-free

    Ajinkya Pawar

    June 17, 2020
    Business of advertising, Uncategorized
    advertising, branding, hate, marketing, responsibility
  • Five principles to rescue humanity from the Post-Covid spiral

    The crisis is bringing out the worst in us: Curtailment of labour laws, labour being on the line of fire in every decision we take, corruption in n-95 masks, complete lack of foresight and compassion in decision making, rampant profiteering by brands… greed is so normalised now that business and political leaders don’t even have […]

    Ajinkya Pawar

    May 12, 2020
    Uncategorized
    covid19, Futures
  • Imagining a Post-Covid World

    Imagining a Post-Covid World

    As Covid-19 mutates, so must our lives. The virus might be microscopic, but its impacts come in various shapes at various scales. It affects how we feel, how we work, how the global leaders form new alliances and even how the earth heaves a sigh of relief (or not). So here’s looking at the world […]

    Ajinkya Pawar

    April 14, 2020
    Futures, Uncategorized
    covid19, Futures
  • Imagining a Post-Covid World

    Imagining a Post-Covid World

    As Covid-19 mutates, so must our lives. The virus might be microscopic, but its impacts come in various shapes at various scales. It affects how we feel, how we work, how the global leaders form new alliances and even how the earth heaves a sigh of relief (or not). So here’s looking at the world […]

    Ajinkya Pawar

    April 14, 2020
    Digital Democracy
    covid-19, Futures, post-covid
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