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Curb the enthusiasm to share
When i read something interesting, a desire to share it interrupts me. I would be perhaps 5% in with the content i am reading, i would have only begun to appreciate the insight being communicated. I develop an impatience towards reading it completely, to ponder over it or absorb it. I feel the need to […]
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What’s Covid got to do with your chips’ and biscuits’ pricing?
Well, the reasoning here is pretty simple. Covid led to increased digital adoption in payments. Damn, i wish i had invested some money in upi or gpay. Anyways, so as digital payments go mainstream, even for small ticket items, how long before considerations of physical money fall behind in our culture? In a sense, it’s […]
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Chasing the abyss
A political spokesperson cites a meme to target his opponent. The point isn’t about the meme or the target. The point is the callousness, the sheer intellectual ‘fuck you’ of getting away with nonsense on prime time TV. The anchor, the guest intellectual and presumably the audience react with stiff lips, a manufactured performance of […]
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Spine
I believe that the differentiating factor between a successful agency and an unsuccessful one isn’t really about the star power of its creatives or planners. The key ingredient is the work culture and account management capabilities. I have worked in some great agencies and some really shitty ones. I grew the most, along with others, […]
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Value of an idea
What can an idea do? It can inform, amuse and inspire. It can clarify. It can change perspective. It can shift worldviews. It can create and destroy biases/ perceptions. It can change the way we live, work, play, buy, interact. It can give purpose, alleviate pain, help gain contentment. How big can an idea be? […]
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Crashing out of Goldilocks zone
I wrote this article for WARC’s ‘Future of Strategy report – 2020′. ___ Survival is a delicate affair of balance and luck. Consider a monarch butterfly for instance. The place where they breed should have temperatures between 86°f to 95°f. Too high, eggs go dry. Too low, the monarch can’t fly. The climate change, loss […]
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Five principles to rescue humanity from the Post-Covid spiral
The crisis is bringing out the worst in us: Curtailment of labour laws, labour being on the line of fire in every decision we take, corruption in n-95 masks, complete lack of foresight and compassion in decision making, rampant profiteering by brands… greed is so normalised now that business and political leaders don’t even have […]
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Imagining a Post-Covid World
As Covid-19 mutates, so must our lives. The virus might be microscopic, but its impacts come in various shapes at various scales. It affects how we feel, how we work, how the global leaders form new alliances and even how the earth heaves a sigh of relief (or not). So here’s looking at the world […]
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Truth About Branding 