Truth About Branding

Clarity & Conscience

  • About
  • Archive
  • Bookmarks
  • My ideas @slideshare
  • Personal blog
  • 2+2
  • Share Icon
  • Share Icon
  • Share Icon
  • Share Icon
  • Share Icon
  • Share Icon
  • Evolving for times of Crises

    Covid-19 has knocked the wind out of the global machine that humanity lives in. It has shattered our illusions of stability, our belief in global capitalism (about time), our hopes of certain growth forever. It is not just a pandemic. It is a huge question mark that stands tall in front of humanity. What’s the […]

    Ajinkya Pawar

    April 6, 2020
    Futures, Uncategorized
    capabilities, Covid, platform, preparedness, strategy
  • Markets & Corona virus

    This post is not about brands or advertising. I had recently started investing. And the complete equity portfolio now is in deep red. I wasn’t smart enough to exit early on. Now the question for me is – should i absorb losses and exit (fearing recession) or should i stay on with the assumption that […]

    Ajinkya Pawar

    March 23, 2020
    Futures
    corona virus, covid19, framework for investment decisions, investing, scenario planning
  • The very real Digital/ Mainline divide

    Advertising business is a messy beast. The mess is a function of different medias it caters to – TV, Print, Digital, OOH… These medias are fundamentally very different1. The way it is consumed – TV – passive, lean back, long formPrint – scan, quick, purposive, linearDigital – exploratory, non-linear, lean in, active… 2. The way […]

    Ajinkya Pawar

    February 23, 2020
    Business of advertising
    advertising business model, merger, specialism
  • Good places -> Good routines -> Good work.

    Routines have a certain magical quality.In my experience, good routines create a virtuous spiral – good routines increase efficiency, work quality and satisfaction with work. You feel in-control, you manage relationships well enough and manage to have fun while getting shit done. The secret to forming these routines isn’t in our ‘will power’ or whatever […]

    Ajinkya Pawar

    February 23, 2020
    @agencies, Business of advertising
    agency life, routine, work, work ethic
  • Slow down to break the stride of bullshit surfers

    Surfing Notions Is candy no longer an impulse purchase? Is the world still on the ‘liberal progressive’ journey? Will Amazon/ Facebook ‘surely’ cede control to regulators? Will they fight misinformation honestly? From the trivial to the profound, I find myself in the midst of rushed debates where beautiful questions are raised and then summarily decapitated […]

    Ajinkya Pawar

    February 23, 2020
    @agencies, Business of advertising
    bullshit, decision, slow, strategy
  • Future of Creativity: Convivial Creations & Collaborative Commons

    Future of Creativity: Convivial Creations & Collaborative Commons

    “Man is born to inquire and create, and when a man or a child chooses to inquire or create out of his own free choice then he becomes in his own terms an artist rather than a tool of production or a well-trained parrot.” Wilhelm von Humboldt (Chomsky, 1970) Creativity is a fundamental feature of the […]

    Ajinkya Pawar

    November 14, 2019
    Business of advertising, Futures, Uncategorized
    future of creativity, human spirit, philosophy of technology, technology powered creativity
  • Four Principles for Building Brands in the Climate Change Epoch.

    Four Principles for Building Brands in the Climate Change Epoch.

    How dare you. You have stolen my dreams and my childhood with your empty words. Greta Thunberg How dare we? Even as ecosystems collapse, climate change exacerbates refugee crisis and our survival becomes more and more precarious, we continue to go on with our business as usual. We tell ourselves that it’s someone else’s job. […]

    Ajinkya Pawar

    October 15, 2019
    Futures, Uncategorized
    brand identity, branding, climate change, tesla
  • Perils of specialism

    In the age of specialism, everyone’s an expert. And when everyone’s an expert, no one listens to others. And when no one listens to others, the human collective cannot work together consciously. It can only work together through the specialist narrow systems of incentives and capital. Narrow systems of incentives are a recipe for disaster. […]

    Ajinkya Pawar

    August 30, 2019
    “Insights”, Uncategorized
    diversity, specialism
  • The end of Monoculture and what that means for agencies

    The end of Monoculture and what that means for agencies

    Flying over Kuala Lumpur, one can see huge expanse of palm trees, beautifully arranged in rows and columns. Fly over Thailand and you would see similar geometry playing out with rubber trees. The human sense of geometry imposed on nature, seen from the human invented vantage of flight. It’s wondrous and beautiful and awe inspiring. […]

    Ajinkya Pawar

    August 28, 2019
    Business of advertising, Uncategorized
    adapt, les binet, mark ritson, memetic, monoculture, pivot
  • Moving through time

    We can count on time to move ahead regardless of anyone or anything. No one can petition, cajole, bribe time into moving differently. Yet, that doesn’t mean people won’t try. For us corporate stooges, time is defined by the rhythm of deadlines and weekends. And as such, some of us work towards those deadlines and […]

    Ajinkya Pawar

    August 27, 2019
    @agencies, Uncategorized
←Previous Page
1 2 3 4 5 6 … 14
Next Page→

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • Truth About Branding
    • Join 87 other followers
    • Already have a WordPress.com account? Log in now.
    • Truth About Branding
    • Edit Site
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar