Tag: account planning

• Account planner as a disinfectant of spurious notions and confusions

  

  A role in three acts At a day-to-day level, advertising is quite a messy business. Let me illustrate. Act one A business (our client) might need something to change (perception, no of people knowing their brand, no of people buying their brand, frequency of purchases… whatever). Unfortunately, the business itself is not sentient and cannot communicate. […]

  Ajinkya Pawar

  June 13, 2016

  Business of advertising, Uncategorized

  account planning, advertising career, career, clarity, planner, strategist