Tag: advertising agency
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Spine
I believe that the differentiating factor between a successful agency and an unsuccessful one isn’t really about the star power of its creatives or planners. The key ingredient is the work culture and account management capabilities. I have worked in some great agencies and some really shitty ones. I grew the most, along with others, […]
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The precariat agencies
I am interested in the changing dynamics of agency business. So I tend to read whatever I can about new efforts being made to reinvent businesses. Some of the efforts are truly astounding – the AI agency Born, for example – sounds very interesting. Then there is Maana, a big data company that helps make […]
Truth About Branding 