Tag: advertising career
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Shifting to Colombo, Sri Lanka?
I am an Indian, living in Colombo, Sri Lanka. And I would have done a few things differently had I known a few things about Colombo before I came here. So here’s a heads-up for future expats heading to the wonder island. The summary If you are a savvy business person and looking for new […]
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Account planner as a disinfectant of spurious notions and confusions
A role in three acts At a day-to-day level, advertising is quite a messy business. Let me illustrate. Act one A business (our client) might need something to change (perception, no of people knowing their brand, no of people buying their brand, frequency of purchases… whatever). Unfortunately, the business itself is not sentient and cannot communicate. […]
Truth About Branding 