Tag: asymmetry

• The Lightness of Brands.

  

  The lightness of brands. Reality has two sides –the heaviness of worries, anxieties, uncertainties, responsibilities, roles…and lightness of love, laughter, kindness, fun, hope, shared memories… Brands have historically belonged to the lighter side of life. Hope, excitement, and optimism sit at the very core of brands. Hope & optimism are not mere idle thoughts. They […]

  Ajinkya Pawar

  May 7, 2022

  Common sense marketing

  asymmetry, climate change, data, ideology, mindfulness, reality, utopia