Tag: boundaries

• “Insights” as revelations of hidden optionalities

  

  As the world moves faster and drags the advertising industry along with it, the concept of ‘insight’, which resolutely stood at the centre of the advertising industry for long, is appearing blurred. Often, we find ourselves in meeting rooms sharing a scratch of the head, “what’s an insight, anyways?”. Here’s my take. What is an […]

  Ajinkya Pawar

  July 8, 2021

  “Insights”, Common sense marketing, Uncategorized

  advertising, boundaries, epistemology, insight, meaning, philosophy, strategy