Tag: cannes
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2+2: Greenwashing
I felt confused recently when a recent Mastercard campaign elicited positive response from a lot of industry veterans on Linkedin. To me, it was quite clearly a greenwashing campaign. I felt that either I am misunderstanding something or people are used to seeing this campaign in a certain way – “Admire me for my cleverness. […]
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Stop feeding the parasites
I received a curious mail today from Campaign magazine. It was soliciting content. so far so good. I skimmed through it and was delighted. They wanted content and towards the end they had mentioned a huge sum of money, almost half a year’s salary for me. I assumed it must be honorarium for the ones […]