Tag: cannes

• An ostrich, an Albatross, a beaver and a phoenix walk into a pandemic…

  Ostrich buries its head in the sand. (actually doesn’t. but metaphically does)Brands that never got out of the PSA mode. Brands that actually could do something useful, but instead chose to eject platitudes out of their insincere mouths (with those ‘unprecedented times’ and ‘we are here for you’ ads). The Marie-Antoinette of Brands who managed […]

  Ajinkya Pawar

  July 8, 2021

  Branding done well, Uncategorized

  advertising, albatross, archetype, beaver, branding, cannes, Covid, metaphor, perspective

• 2+2: Greenwashing

  

  I felt confused recently when a recent Mastercard campaign elicited positive response from a lot of industry veterans on Linkedin. To me, it was quite clearly a greenwashing campaign. I felt that either I am misunderstanding something or people are used to seeing this campaign in a certain way – “Admire me for my cleverness. […]

  Ajinkya Pawar

  June 14, 2021

  climate change, Uncategorized

  2+2, campaigns, cannes, creative award, Greenwashing, joining the dots, NGO

• Stop feeding the parasites

  

  I received a curious mail today from Campaign magazine. It was soliciting content. so far so good. I skimmed through it and was delighted. They wanted content and towards the end they had mentioned a huge sum of money, almost half a year’s salary for me. I assumed it must be honorarium for the ones […]

  Ajinkya Pawar

  September 1, 2017

  Business of advertising, Uncategorized

  adage, advertising, afaqs, awards, campaign, cannes, effies, one show