Tag: capitalism
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The precariat agencies
I am interested in the changing dynamics of agency business. So I tend to read whatever I can about new efforts being made to reinvent businesses. Some of the efforts are truly astounding – the AI agency Born, for example – sounds very interesting. Then there is Maana, a big data company that helps make […]
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A capitalist industry can only be saved by a communist ideal – unions
Everyone whines about the bane of free pitches. Everyone knows that it is bad for business. It strips away dignity that should be afforded to agency’s labour. Why should any labour be free? Besides, it increases uncertainty about businesses with increasing frequency of pitches. Clients behavior is changing – it is getting conditioned to treat […]
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The theater of freedom
In the sense that security guards at an airport are part of the ‘security theater‘ – for e.g., the guard mechanically moving a beeping baton across your crotch for explosives might not actually reduce the risk of a terrorist attack as much it makes people feel secure that someone is doing something to reduce the […]
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Advertising as an amoral tongue on rent
The amoral tounge In my earlier years of advertising, I was fairly uneasy with the thought of working in advertising on moral grounds. There is a sense of lack of control over the truth about what we are talking about on behalf of the brand. In a sense, advertising is just a rented tongue for […]
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Irresponsible brand #56: Bisleri
See these ads -> Bisleri500 Angry bride, Bisleri500 Casanova, Bisleri500 Superhero Tell me you didn’t find them disturbing. If you did, stop drinking this irresponsible brand, and if it can be helped, bottled water altogether. Story of the bottled water If not, let me shepherd out the outrage. What do you think is the brand […]
Truth About Branding 