Tag: certainty

• Effie Awards propagating wilful ignorance?

  The incentive is structured against comprehensiveness Effie awards are fairly important awards in Advertising. They are about ‘effectiveness’ – They recognize campaigns that have been effective in achieving their stated goals. So far so good. We have won it, a lot of planners I know have won it. It is an essential career milestone for […]

  Ajinkya Pawar

  November 13, 2017

  @agencies, Uncategorized

  awards, certainty, effies, luck