Tag: client
-
Honest marketing meetings
Humanity is quite immature as species. A stunning example of our intellectual frailty is the specimen inhabiting glass towers in uncomfortable suits and ties: the marketers. They are ace bullshit artists (well, of-course not you, but others 🙂 ). They can shift responsibilities of decision making as fluidly as a tai chi master might shift […]
-
Advertising is not art
Well, of-course advertising requires creativity. It is one of the most creative industries. And that is about the only thing that is common between advertising and artistic pursuits. The thing with art is – it means different thing for different people. The beauty of art is in its plurality of purposes or complete purposelessness. An […]
Truth About Branding 