Tag: climate change
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2021. The Year of Humanity’s Burn Out.
One of the defining experiences of the pandemic has been the constant anxiety grating at our conscience, not letting us recharge completely – the burnout. The overwhelmed medical fraternity experienced it. So did the migrant workers orphaned from the mai-baap sarkaar. The anxious and overworked security guard felt it. So did the digital worker straining […]
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2+2: Cascades of Capabilities
We are increasing risks, and decreasing our collective capabilities to do something about it. We are doubling down on singular vision of capabilities at the expense of many. In a global world, growing increasingly fragile, this can lead to catastrophic failures. to survive, to grow resilient, we need a new perspective about capabilities. Here’s some […]
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Greenwashing extinction
Donation from this campaign per new card: $1The average value of a typical gift card: Guessing, more than $100 at least.CLV of a typical credit card: US$ 3,600 – US$ 48,000(Fairly rough estimate courtesy of a Quora user. This campaign and gifted cards will likely lead to new user acquisitions beyond the actual card bought. […]
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Four Principles for Building Brands in the Climate Change Epoch.
How dare you. You have stolen my dreams and my childhood with your empty words. Greta Thunberg How dare we? Even as ecosystems collapse, climate change exacerbates refugee crisis and our survival becomes more and more precarious, we continue to go on with our business as usual. We tell ourselves that it’s someone else’s job. […]
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Our role in the fight against climate change.
Weren’t we supposed to be the good guys? Advertising alleviated the pain of the Sisyphean tragedy of modern capitalism. Advertising taught the world how to want. Advertising gave the notion of free will and choices when it comes to consumption. It made the powerless feel powerful, that their choices, their consumption mattered. The consumptive soma […]
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‘What will our life be like in 2065?’
This entry is in response to a quora question – What will life to be like 50 years from now? Future gazing is tricky because, we can affect it to an extent. And ‘we’ don’t act unilaterally, and ‘we’ don’t comprehend the ‘extent’ of our acts and our limitations. Having said that, here are some […]
Truth About Branding 