Tag: consumer behavior
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On why it took a firang to start FabIndia/ OR Why India still can’t chart its own modernity
Exhibit 1a. Girl wearing a chuda, off for clubbing late at night This is one of those simplistic visual tropes one might expect in any ‘tradition meets modernity’ narrative. In one of the automobile brand ads, I believe there is one such shot too. (the brand champions the insight about modernity being tempered by the […]
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‘Adjust kar lo’
The Indian auto rickshaw is made for at max carrying 3 reasonably weighing people. But often I see families haggling with the driver to let one or two more people crowd in the small backseat. The fact is that just the shopping of an average Indian family will require an auto rickshaw, let alone the […]
Truth About Branding 