Tag: copy

• “That is the creative challenge”

  

  If clients, planners, management folks and even creative directors make a habit of envisioning their idea before talking about it, we would be spared of a lot of bullshit. So recently we presented an elegant campaign that was not ‘exciting enough’ to the client. They thrashed it mercilessly. “Its a 20 seconder, we don’t have […]

  Ajinkya Pawar

  July 17, 2017

  @agencies, Uncategorized

  advertising, clarity, copy, strategy