Tag: creative
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How not to be a lazy hack
“I can’t think of a decent idea, so how about just using a celeb to sell the brand instead of an idea that can actually do the job better?” That’s just one way of being a fucking lazy hack. Don’t be that person. A lazy hack writes an unoriginal idea that doesn’t exactly solve the […]
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A capitalist industry can only be saved by a communist ideal – unions
Everyone whines about the bane of free pitches. Everyone knows that it is bad for business. It strips away dignity that should be afforded to agency’s labour. Why should any labour be free? Besides, it increases uncertainty about businesses with increasing frequency of pitches. Clients behavior is changing – it is getting conditioned to treat […]
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Advertising is not art
Well, of-course advertising requires creativity. It is one of the most creative industries. And that is about the only thing that is common between advertising and artistic pursuits. The thing with art is – it means different thing for different people. The beauty of art is in its plurality of purposes or complete purposelessness. An […]
Truth About Branding 