Tag: creativity

• The sudoku problem and the delusion of conservative ad men

  

  This is in response to Mr. Rory sutherland’s article about targeting in advertising. Read that article before reading this one. ______________________________ “By deluding everyone that the whole of advertising is reducible to “the efficient and inexpensive delivery of targeted messages” through the extensive use of data and algorithms, two companies have gained a multi-billion-dollar rent-seeking […]

  Ajinkya Pawar

  July 31, 2018

  Business of advertising, Uncategorized

  creativity, platforms, processes, rory sutherland, strategy, sudoku, targeting, technology

• The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…

  

  First: The digital disruption. Globally, Facebook and Google now dominate advertising dollars, not WPP or Publicis or other agency companies. (For comparison about the market muscle – Combined market cap of FB and G was $812Bn as of June 2016. How did WPP, Omnicom, IPG, Publicis stack up? The four combined were at $70 Bn. […]

  Ajinkya Pawar

  April 6, 2017

  Business of advertising, Uncategorized

  CEO, closed thinking, consultancy, creativity, CXO, digital advertising, growth, innovation, open thinking, technology, value