Tag: culture
-
Sponges and Rocks
Sponges absorb. Rocks don’t. Increasingly I feel that the advertising agencies are populated with rocks while all the smart sponges who absorb knowledge, references, culture are going to start-ups, consultancies and so on – the new capital makers. I see fairly young creative teams who churn out the same old ‘manifestos’ characterised by 2000’s era […]
-
The feedback loop
There is one definitive characteristic that separates the competent from the mediocre; the practice of giving, seeking and acting upon constructive feedback. I was fortunate enough to get good bosses early on in my career who were kind and thoughtful with their feedback. I learnt a great deal from them. One of the most valuable […]
Truth About Branding 