Tag: effies

• Effie Awards propagating wilful ignorance?

  The incentive is structured against comprehensiveness Effie awards are fairly important awards in Advertising. They are about ‘effectiveness’ – They recognize campaigns that have been effective in achieving their stated goals. So far so good. We have won it, a lot of planners I know have won it. It is an essential career milestone for […]

  Ajinkya Pawar

  November 13, 2017

  @agencies, Uncategorized

  awards, certainty, effies, luck

• Stop feeding the parasites

  

  I received a curious mail today from Campaign magazine. It was soliciting content. so far so good. I skimmed through it and was delighted. They wanted content and towards the end they had mentioned a huge sum of money, almost half a year’s salary for me. I assumed it must be honorarium for the ones […]

  Ajinkya Pawar

  September 1, 2017

  Business of advertising, Uncategorized

  adage, advertising, afaqs, awards, campaign, cannes, effies, one show