Tag: effies
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Effie Awards propagating wilful ignorance?
The incentive is structured against comprehensiveness Effie awards are fairly important awards in Advertising. They are about ‘effectiveness’ – They recognize campaigns that have been effective in achieving their stated goals. So far so good. We have won it, a lot of planners I know have won it. It is an essential career milestone for […]
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Stop feeding the parasites
I received a curious mail today from Campaign magazine. It was soliciting content. so far so good. I skimmed through it and was delighted. They wanted content and towards the end they had mentioned a huge sum of money, almost half a year’s salary for me. I assumed it must be honorarium for the ones […]
Truth About Branding 