Tag: facebook
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Who pulled the trigger?
“Yeh lo azadi (take your freedom)”. Saying so, the 19-year-old pulled the trigger on peaceful protestors. Incidentally, it was the martyr’s day – 30th January 2020. On this day 72 years ago, a Hindu fundamentalist had killed Mahatma Gandhi. History certainly rhymes – both criminal acts were perpetrated by majoritarian fanatics against people fighting for […]
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The Mad World of Monopolies Over Brains
Microsoft bought semantic machines. Google, FB etc keep buying smart companies all the time. A handful of global companies keep buying smart companies before they can get a product out to the market.They are essentially creating monopolistic moats over not just cutting edge intellectual property, but also the intellectuals – the men and women capable […]
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Advertising industry’s new ‘Pivot’
No planet for old businesses Exhibit 1: On 16 June 2017, Amazon.com Inc. announced that it is acquiring Whole Foods Market Inc., for $13.7 billion in an all-cash transaction. By the end of that day, Walmart, Kroger, Target & Costco had lost their market caps by 5.8%, 7.1%, 9.1% and 15.7% respectively. On the eighth […]
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If agencies remain married to ‘ads’, agencies are doomed.
Traditional advertising agencies were essentially amoral tongues on rent. In the pre-digital age, where there was no other way of knowing the truth (or rumours) about products and brands, advertisements was the only major source of opinion/ information (after WOM) about the product’s usefulness/ efficacy/ likeability. There was a role for advertising in the lives […]
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End of the bluff
In this video, P&G’s ‘chief brand officer’ talks about P&G’s efforts in ‘draining the swamp’ (as trump would have said) of digital fraud, unverified stats, dubious practices by publishers and agencies. This is great, because this comes from one of the biggest advertisers in the world. And it is a positive step – one that […]
Truth About Branding 