Tag: feedback loop

• Optionality Framework: A Brand Strategy Framework for a World in Flux.

  

  Note: This article adapts NN Taleb’s idea about ‘optionality’ from his excellent book ‘ Antifragile: Things That Gain from Disorder‘; and uses research from Richard Bulliet’s book The Camel and the Wheel. Camel or a car? Can you imagine a day when everyone around you stops using automobiles and instead starts riding camel? It turns […]

  Ajinkya Pawar

  May 7, 2021

  Common sense marketing, Uncategorized

  brand strategy, camel, feedback loop, framework, Futures, optionality, strategy

• Embrace complexity to navigate the complex world

  This article was subsequently published in Kantar’s BrandZ 2019 report. You can access it here. ____ “The destiny of our species is shaped by the imperatives of survival on six distinct time scales. To survive means to compete successfully on all six time scales.” – Freeman Dyson, From Eros to Gaia, NY, Pantheon, 1992 Unprecedented […]

  Ajinkya Pawar

  July 31, 2019

  Futures

  complexity, cybernetics, economy, emergence, feedback loop, Futures, resilience, survival, systems thinking