Tag: feedback loop
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Optionality Framework: A Brand Strategy Framework for a World in Flux.
Note: This article adapts NN Taleb’s idea about ‘optionality’ from his excellent book ‘ Antifragile: Things That Gain from Disorder‘; and uses research from Richard Bulliet’s book The Camel and the Wheel. Camel or a car? Can you imagine a day when everyone around you stops using automobiles and instead starts riding camel? It turns […]
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Embrace complexity to navigate the complex world
This article was subsequently published in Kantar’s BrandZ 2019 report. You can access it here. ____ “The destiny of our species is shaped by the imperatives of survival on six distinct time scales. To survive means to compete successfully on all six time scales.” – Freeman Dyson, From Eros to Gaia, NY, Pantheon, 1992 Unprecedented […]