Tag: Futures
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2+2: Cascades of Capabilities
We are increasing risks, and decreasing our collective capabilities to do something about it. We are doubling down on singular vision of capabilities at the expense of many. In a global world, growing increasingly fragile, this can lead to catastrophic failures. to survive, to grow resilient, we need a new perspective about capabilities. Here’s some […]
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Optionality Framework: A Brand Strategy Framework for a World in Flux.
Note: This article adapts NN Taleb’s idea about ‘optionality’ from his excellent book ‘ Antifragile: Things That Gain from Disorder‘; and uses research from Richard Bulliet’s book The Camel and the Wheel. Camel or a car? Can you imagine a day when everyone around you stops using automobiles and instead starts riding camel? It turns […]
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Five principles to rescue humanity from the Post-Covid spiral
The crisis is bringing out the worst in us: Curtailment of labour laws, labour being on the line of fire in every decision we take, corruption in n-95 masks, complete lack of foresight and compassion in decision making, rampant profiteering by brands… greed is so normalised now that business and political leaders don’t even have […]
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Imagining a Post-Covid World
As Covid-19 mutates, so must our lives. The virus might be microscopic, but its impacts come in various shapes at various scales. It affects how we feel, how we work, how the global leaders form new alliances and even how the earth heaves a sigh of relief (or not). So here’s looking at the world […]
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Imagining a Post-Covid World
As Covid-19 mutates, so must our lives. The virus might be microscopic, but its impacts come in various shapes at various scales. It affects how we feel, how we work, how the global leaders form new alliances and even how the earth heaves a sigh of relief (or not). So here’s looking at the world […]
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Embrace complexity to navigate the complex world
This article was subsequently published in Kantar’s BrandZ 2019 report. You can access it here. ____ “The destiny of our species is shaped by the imperatives of survival on six distinct time scales. To survive means to compete successfully on all six time scales.” – Freeman Dyson, From Eros to Gaia, NY, Pantheon, 1992 Unprecedented […]
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If agencies remain married to ‘ads’, agencies are doomed.
Traditional advertising agencies were essentially amoral tongues on rent. In the pre-digital age, where there was no other way of knowing the truth (or rumours) about products and brands, advertisements was the only major source of opinion/ information (after WOM) about the product’s usefulness/ efficacy/ likeability. There was a role for advertising in the lives […]
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OpenAI is not enough: On why Elon Musk must also disrupt the education system and ignite utopian imagination
Elon Musk is one of the few powerful people in the world who actually cares for the world, has a vision and has the ability to steer the world in conscientious directions. And Elon Musk is worried. He is worried about our probable future overlords – Artificial Intelligence (AI) , and rightly so. (“Not all […]
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Future of work
In response to a quora question – Future- How will the future of businesses and management look like and what changes should we expect? 1. Jobs for the Hyper-specialised 2. Second economy = computers transacting, interacting with other computers. the economy that is completely run by computers and algorithms, with little human support. Read this excellent […]
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‘What will our life be like in 2065?’
This entry is in response to a quora question – What will life to be like 50 years from now? Future gazing is tricky because, we can affect it to an extent. And ‘we’ don’t act unilaterally, and ‘we’ don’t comprehend the ‘extent’ of our acts and our limitations. Having said that, here are some […]
Truth About Branding 