Tag: Greenwashing

• 2+2: Greenwashing

  

  I felt confused recently when a recent Mastercard campaign elicited positive response from a lot of industry veterans on Linkedin. To me, it was quite clearly a greenwashing campaign. I felt that either I am misunderstanding something or people are used to seeing this campaign in a certain way – “Admire me for my cleverness. […]

  Ajinkya Pawar

  June 14, 2021

  climate change, Uncategorized

  2+2, campaigns, cannes, creative award, Greenwashing, joining the dots, NGO

• Greenwashing extinction

  Donation from this campaign per new card: $1The average value of a typical gift card: Guessing, more than $100 at least.CLV of a typical credit card: US$ 3,600 – US$ 48,000(Fairly rough estimate courtesy of a Quora user. This campaign and gifted cards will likely lead to new user acquisitions beyond the actual card bought. […]

  Ajinkya Pawar

  June 7, 2021

  Irresponsible brands

  advertising, bad faith, climate change, extinction, Greenwashing