Tag: holding companies

• The business of transformation

  WPP is now a ”creative transformation” company. I am cautiously optimistic about this facelift. I hope there is more to come. And that WPP will go beyond the facelift and the simplification. fingers crossed. But… After Ogilvy‘s ‘refounding’ and Publicis’ marcel attempt and now WPP’s structural simplification & brand identity ‘reveal’, it feels as if […]

  Ajinkya Pawar

  December 14, 2018

  Business of advertising, Uncategorized

  branding, digital transformation, holding companies, platform, Publicis, strategy, WPP