Tag: idea
-
Value of an idea
What can an idea do? It can inform, amuse and inspire. It can clarify. It can change perspective. It can shift worldviews. It can create and destroy biases/ perceptions. It can change the way we live, work, play, buy, interact. It can give purpose, alleviate pain, help gain contentment. How big can an idea be? […]
-
There’s an idea in the soap sud
Grooming is magical. I am not talking about hygiene here. I am talking about the fantastic ability of our minds to groom its thoughts while we groom our bodies. It is as if there are switches on our bodies – on the scalp, on tooth, on the skin. As water falls/ razor shears/ tooth brushes […]
-
Future of ideas
An idea is. and we are its vehicles. (see the ted talk below) We are the replicants at the employ of ideas. An idea does its best to spread no matter what we want to do with it. Tomorrow it will find a better replicant than us in machines. And right now, it is rewarding […]
-
Advertising as parasitic meme
I. Agent to parasites Orchids fool bees into carrying their pollen by making the bee think that it is getting laid. Advertising works in a somewhat similar fashion. The difference is; instead of genes, it is in the business of propagating memes*. Advertisers needs agencies because, intrinsically, most commercial memes are not interesting enough. Deep […]
Truth About Branding 